In the last three years, the number of online businesses and consumers making their purchases digitally has increased exponentially.
Just to give you an idea, according to the National Statistics Institute (INE) and Eurostat, during the past year 43% of Portuguese consumers have made some kind of online purchaseThis percentage represents an increase of 2 p.p. compared to 2021.
Despite the growth of e-commerce in Portugal and around the world and the help of new technologies that make online shopping simpler, more intuitive and faster, there are still problems with checkout, i.e. finalising the purchase with payment.
In fact, according to the report CTT E-Commerce 2022, "distrust of payment methods"Even though it has been decreasing in recent years, the mismatch between payment methods and the habits of Portuguese consumers are factors that are contributing to shopping cart abandonment before the transaction is completed.
How to guarantee a lower volume of abandoned carts and a more secure checkout in line with what your online shop customers expect? This is the question we're going to answer over the next few lines.
How can you guarantee a secure and transparent checkout and what are the benefits for your online shop?
The e-commerce checkout, or finalising the purchase with the online paymentThis is the moment that all businesses are waiting for, but for this to be possible, it is important to take into account what consumers expect to find after choosing the product of their choice and preparing to pay.
At the moment of checkout, the variety of means of online payment at your disposal, the security of the data you need to provide (name, address, telephone number, etc.) and the simplicity and speed of the process end up being the most valued issues, but how to guarantee a transparent checkout with these preferences?
Before answering this question, it's important to say which means of online payments that are adapted to consumer habits help create a more satisfying shopping experience which will strengthen ties with your business, leading them to buy more and, above all, to become more loyal customers.
As a result, the first thing you need to worry about in order to provide a transparent, secure and "abandonment-proof" checkout is to provide simpler, more effective means of payment that are, above all, adapted to consumer demands.
Secure online payment methods adapted to your customers' habits and needs
Online security must always be safeguarded, especially when it comes to payments.
In this item, in order to increase consumer confidence and reduce abandoned online shopping carts at the time of checkout, REDUNIQ, the only Portuguese acquirer with the PCI-DSS certificateoffers you two solutions that will not only guarantee you a online payment It will also help to build customer loyalty and increase sales.
In addition to the security factor, the two solutions we have to present to you are characterised by a very particular attention to the needs of today's consumers, offering them the means of payment they use most in their daily lives, such as payments by Multibanco referencecard, MB WAY or digital wallets.
REDUNIQ@Payments: transparent payment link billing
The first of the REDUNIQ solutions for a more secure, transparent and effective checkout goes by the name of REDUNIQ@Payments and, in practice, it's a turnkey solution created with businesses selling online without a website in mind which, in an intuitive and secure way, allows them to accept e-commerce payments by e-mail, SMS, WhatsApp, Multibanco reference or MB WAY with Visa and Mastercard cards.
In practice, this solution provides your business with a platform, optimised for smartphones and tablets, where you can charge for payment linkThis means creating a payment link, which can be sent by email, SMS or WhatsApp to the customer.
When your customer receives the link, all they have to do is click on it and they will be immediately redirected to a secure REDUNIQ page, thus guaranteeing that you will not have access to their card details at any stage of the payment, making this operation completely safe for both the customer and your business.
REDUNIQ E-Commerce: accept payments securely from all over the world
If you have a website or an online business with a high volume of sales, REDUNIQ has developed a solution for you. REDUNIQ E-Commerce which will give you the chance to accept online payments in Portugal with Visa and Mastercard debit and credit cards from all over the world with no membership or monthly fees and all the security offered by PCI-DSS certificate which guarantees the privacy of sensitive customer data and prevents fraud.
Less data, less information, greater security
In addition to online payment insurance, it is important that you do not overload your customer with useless information and requests for data that do nothing for a transparent and fast e-commerce checkout.
Only ask for the data that is essential for invoicing and payment, such as name, address, VAT number and, of course, payment details. Add to this a system that allows you to correct your typing to validate the data.
To ensure that the customer doesn't abandon the shopping basket, consider visually display the security certificates your site hasThis will help customers establish a relationship of trust with your shop.
Conclusion
All these measures will increase your customer's sense of security, decrease the shopping cart abandonment rate and ensure a smoother, safer and more transparent purchasing journey which will help build loyalty among those who visit the shop and increase sales.
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