Every day, thousands of people enter its 140 shops specialising in Ocular Optics, Optometry, Contactology and Orthoptics throughout the country.
As well as having experienced and dedicated professionals and being equipped with the most innovative diagnostic tools on the market, the Vision Counsellors is proud to offer a customer service where proximity and the desire to serve well have been the dominant philosophy since 1989.
Thanks to Parcela Já com UNICREThis service to the customer has become even more attractive, since "seeing well" is no longer dependent on the money in the customer's pocket. pay for consultations and treatments in two to six monthly instalments.
How digital payments and the Parcela Já feature with UNICRE are changing the lives of Conselheiros da Visão and its customers are the central themes of an interview that this optical co-operative was kind enough to answer.
How has the digitalisation of payments changed your business? Do card payments make your business more efficient?
Digitising payments, particularly those made by card, offers a number of benefits that make our business more efficient. These include faster and safer transactions, reduced counting and change errors, and easier financial management since the records are electronic.
By accepting card payments, our opticians are able to attract more customers and thus increase the likelihood of customer conversion, as well as strengthening customer loyalty.
It's an affordable and convenient option that not only improves the customer experience, but also boosts operational efficiency and business revenue.
What is the biggest advantage of joining Parcela Já with UNICRE?
Bureaucratic simplicity, above all.
Since access to credit at the point of sale is easy and simple, does the Parcela Já solution with UNICRE boost higher value sales in your shops?
Yes, the fact that the customer knows he can pay in instalments without interest, boosts upselling and cross-selling.
Do you feel that the possibility of paying in interest-free instalments is a differentiating factor for customers?
Yes, it's one of the factors that makes the difference when choosing where to buy your next pair of glasses.
How do Vision Counsellors differ from their competitors?
Ópticas Conselheiros da Visão stands out because of its proximity to the customer. We are mainly located in traditional shops in all regions of mainland Portugal, where we favour a one-stop shop and personalised down to the last detail, the quality of service and excellent products which means that many of the families who come to visit us stay for generations.
Differentiation lies precisely in the fact that each client is unique and in the ability of our opticians to meet their needs and expectations.
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