What unites an award-winning film, the Portuguese sardine and the innovative REDUNIQ Smart TPA? The answer is: The Value of Time Group.
Established 30 years ago in Seia, in the Serra da Estrela, the O Valor do Tempo Group is unabashed in its role as,
"guardian of the past and promoter of the future of art, culture and heritage".
It is under this oath of honour that the O Valor do Tempo Group set out to promote the Bread Museum, dedicated itself to preserving the iconic Comur preserves, created the tasty Casa Portuguesa do Pastel de Bacalhau and ended 2023 as a "film star" in the film "Poor Things" where it "starred" with Emma Stone, Mark Ruffalo and Willem Dafoe.
Like all good actors or the best footballers in the world, on the road to success, the Valor do Tempo Group has surrounded itself with a winning team where, among other players, it has had the precious help of REDUNIQ in the development of online payment solutions which allowed him not only to increase "the efficiency of the operation", but also to guarantee "greater customer satisfaction".
These are just some of the stories that mark the almost thirty years of life of O Valor do Tempo Group, a time in which, despite the fame it has achieved and the obstacles it has overcome, the company assures us, in the interview it kindly gave us and which we reproduce below, that
"the great challenge is to know that the best is always yet to come".
How did the idea of creating the Value of Time Group come about?
Our passion for Portugal is materialised in the value we give to heritage, converting Portuguese historical gems into iconic experiences, dignified and honoured in spaces that are cared for, full of history and magic - an essential value that cuts across all the brands of the O Valor do Tempo Group.
Created in 1996 in Seia, the first public expression came in 2002 with the opening of the Bread Museum.
Almost three decades later, we favour an integrated economic approach based on the added value of handmade products, such as the preserves produced by the hundred or so women who work at the Comur factory or the shepherds of the Casa Portuguesa do Pastel de Bacalhau's own herd in Serra da Estrela.
We assume the role of guardian of the past and promoter of the future of art, culture and heritage. Our brands all have a symbolism that adds value to them and a common denominator that unites them: Portugal. Our spaces offer history that can be heard, smelled, savoured, felt and lived and where time finally finds its value.
How does REDUNIQ help your business?
REDUNIQ facilitates financial transactions quickly and securely and offers online payment solutions which increase the efficiency of the operation while guaranteeing greater customer satisfaction.
How has the digitalisation of payments changed your business? Do card payments make your business more efficient by avoiding queues for payment?
The advantages are immense; card payments avoid the use of cash, speed up checkout operations by avoiding queues and also offer more security for us and for the end customer, something that is easily perceived by everyone.
What is the biggest advantage of having the REDUNIQ Smart terminal? Does technology connected to an Android terminal with built-in Apps improve your day-to-day life?
Being linked to payment terminalThis technology allows for greater control of cash operations, reducing the likelihood of employee error and consequently improving the customer experience.
Has REDUNIQ Soft made your business more mobile and agile?
Yes, especially in restaurant concepts, with large terraces.
How do you imagine payment methods will evolve in the future?
Increasingly digital and less physical (cash), more practical and uncomplicated.
What are the major challenges facing your industry this year? And in the coming years?
The great challenge is to know that the best is always yet to come, which is extraordinary, and that the commitment to our people, on the one hand, and to perpetuating the memories and history of Portugal through our brands, on the other, is a bet that we know will be a winner.
How does the Value of Time Group differ from its competitors?
Maximising customer experience with a strong focus on storytelling, allows us to connect emotionally with people through the creation of memories, origins and history.
Our commercial spaces are carefully designed and thought out to make customers comfortable and happy, creating memorable consumer experiences.
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