Estratégias de marketing digital para E-Commerce: quais aplicar ao seu negócio?

Electronic commerce (e-commerce) is a sales channel that offers businesses, simply and cheaply, a wide range of resources that are more difficult to access in traditional commerce.

To attract more customers and gain more visibility for your online businessNow we'll tell you about the most effective e-commerce marketing strategies available and what they can do to increase your sales.

Best Digital Marketing Strategies for E-Commerce

  • Paid adverts

Whether you sell online without a website via social media or operate a professional online shop, Google Ads, Facebook Ads or Instagram Ads are excellent ways to make your products and services reach a much wider audience.

This is corroborated by the Digital 2022: Global Overview Report on e-commerce, which tells us that 27.6% of Internet users end up finding new brands, products or services through this type of advertising.

  • SEO (Search Engine Optimisation)

No digital marketing strategy for e-commerce will do as much for the visibility of your business as SEO.

If you don't want to or don't have the budget to invest in paid adverts, SEO is the right solution, as it will allow you to highlight your business, whatever it may be, by positioning it at the top of search engines such as Google.

If the SEO strategy is well thought out, it will "direct" potential customers to your online shop who, depending on the offer they find and the simplicity of the buying journey, may not only visit, but also buy.

In order for your online shop to reach the top of the search engines, a good SEO strategy will have to involve, among other things, organising the content and optimising the structure of your site.

This optimisation takes the form of correcting the way product pages are constructed, building backlinks (links from other sites that lead back to yours), creating specific landing pages for products on sale or special dates (Black Friday, Christmas, Valentine's Day, etc.) and redefining keywords in product or content descriptions.

  • Payment solutions

Just as the different online payment solutions meet a variety of needs and types of digital business, as is the case with the REDUNIQ@Payments and the REDUNIQ E-CommerceThe existing digital marketing strategies can be more or less fruitful depending on the purpose and nature of the online business.

For example, if the focus of your sales is on Markeplaces platforms, due to the credibility of the various players on the market, it won't be necessary to invest in your own platforms, and this investment can be applied to analysing market data, payment solutionsetc.

Thus addressing both online payment solutions,

In the case of REDUNIQ@PaymentsThis solution allows businesses that sell online without a website (marketplaces, social networks, etc.) to receive online payments by link via email, SMS, WhatsApp, by Multibanco or MB WAY reference and with Visa and Mastercard cards.

With the solution REDUNIQ@E-commerceIn addition, businesses can accept e-commerce payments with Visa and Mastercard debit and credit cards from customers all over the world, with no membership costs or monthly fees.

  • Inbound Marketing

Would you like to know what your customers really want? Of course they do, right?

The best way to find out is to use Inbound Marketing, a strategy whose aim is to help your online business understand what customers expect to find in a digital shop, offer them information that captures their attention and then their trust so that they become loyal.

In practice, this means opening up communication channels on various channels (blogs, podcasts, videos, etc.) with potential customers, introducing them to your products, explaining how they can help you and what the advantages are over competing products/services.

This creation of valuable content ends up creating a bridge between your business and the customer that will make them think of your company as a reference and choose you when the need arises.

  • Outbound Marketing

Unlike inbound marketing, outbound marketing is a more costly and intrusive strategy, as you go out to the customer to pass on your business message, i.e. actively prospect for customers.

Among the means used to reach the customer in Outbound Marketing are the famous telemarketing, flyers or billboard adverts that repeatedly convey the message, always paying attention to the characteristics and attributes of the target audience that your company has prioritised.

The advantages of this strategy include a faster ROI (Return Over Investment), a shorter sales cycle and more impulse purchases.

  • Affiliate Marketing

Ideal for those who sell through marketplaces or social networks (it can also be used by professional online shops), affiliate marketing is basically using the visibility of people or blogs with many followers on social networks to get them to promote your brand.

For example, if your brand sells cosmetics, you could establish a partnership with a digital influencer to promote your products through videos or photos that come with a link to your product page and a promotional code that potential customers can use.

For every person who clicks on the link and enters the code, the influencer will receive a commission.