Every day, millions and millions of people around the world search for goods and services online and are confronted with hundreds of requests to share content on their social media profiles.
All this feverish digital movement ends up having a major impact on the operation and boosting sales of companies, especially those with fewer financial resources for major marketing manoeuvres.
This is where Digital Marketing comes in and a series of strategies that can make your company sell more.
Digital Marketing Guide for Companies: Best Strategies
To help you with this task, we're going to leave you with a guide to digital marketing for small businesses which, among other things, will help you understand how to apply the different strategies to your business's advantage and give you an insight into affordable marketing automation tools.
PPC (pay-per-click): Paid Advertising
Whether you sell exclusively through social media or have e-commerce as an extension of your physical business, paying for ads on Facebook or Instagram is a good way to make your products reach a wider audience and, consequently, maximise your sales.
If you're wondering what impact the development of a marketing strategy of this kind has on your company, just take a look at what the Digital Report 2024: Global Overview Report in this regard.
According to this report, 26.1% of users who use social networks find mbrands, services and products through these platforms to buy.
If your mIf the brand, service or product has greater prominence and visibility through paid campaigns, targeted at the segment you want to communicate with, there will certainly be greater potential for conversion.
As these are PPC advertisements (pay-per-click), when someone clicks on the advert, they will have to pay Google a certain amount, for example.
Inbound Marketing
In order to increase the attractiveness of your business in the digital world, one of the biggest trends is to invest in inbound marketing, a strategy based on creating valuable informative content and then publicising it in blogs, podcasts, videos or simple social media posts.
The importance of video marketing for SMEs is, in fact, one of the most powerful tools you can put at your company's disposal, as younger generations have less and less patience for reading and prefer the dynamism of images.
By creating a connection between your company and the consumer in this way, they are much more likely to see your business as a reference in its field.
SEO (Search Engine Optimisation)
If you want to increase the online visibility of your business, take note of these SEO basics for entrepreneurs.
SEO (Search Engine Optimisation) is a digital marketing strategy that involves, among many other things, optimising your site for mobile devices, building backlinks (links from other sites that link back to yours), creating landing pages and redefining keywords in product or content descriptions.
With this tool, your business will not only be able to achieve a better position in search engines and thus become one of the first choices for consumers looking for goods and services similar to those you offer, but it will also help you to carry out and optimise data analysis for digital marketing.
Affiliate Marketing or Influencers
You've probably heard of digital influencers. Due to the relevance of their content and, above all, the thousands of followers they can reach, these people are excellent advertising vehicles for your products and services.
This is what is known as affiliate marketing, in other words, the influencer promotes the product they want to sell through photos, videos or written content and adds a link with a promotional code that will take the consumer directly to their brand and allow them to enjoy a discount.
For every consumer who clicks on the link and enters the code, the influencer will earn a small commission or free products from their brand.
Email Marketing
We end these digital marketing tips with email marketing.
In practice, e-mail marketing helps you, in a simple and economical way, to keep your customers informed about new products and services, the inclusion of new payment methods, communication of balances and promotions, discount campaigns by sending emails with daily/weekly newsletters.
You can also use email marketing to attract new customers or as a customer service channel.
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