Concerns about online security are on the rise. Find out how to guarantee secure online payments with REDUNIQ.
E-commerce is growing exponentially and the need for businesses to keep up with this evolution is increasing.
Consumers are increasingly demanding and informed, so at the slightest glitch they immediately click through to the competitor's website.
By way of example, one of the main reasons why a user abandons their shopping cart and cancels their order is the lack of security felt by customers when making online payments.
Although online commerce is increasingly present in people's daily lives, there is still a great deal of concern and doubt about online payments.
It's up to companies to demystify these fears and questions by adopting security measures and solutions throughout their platform, especially at checkout.
Find out how to guarantee the security of your customers' online payments on your e-commerce platform.
5 strategies to guarantee the security of online payments
1. Security Certificates
The most commonly known security certificate for offering online payments is the TLS (Transport Layer Security) certificate. This is the way of transforming an "http" address into "https", which tells users that a website is secure.
It comes from SSL certificate (Secure Sockets Layer) and gives it credibility in the eyes of the customer, reinforcing its relationship with them. This protocol is used to communicate securely throughout the network, preventing tampering and fraud in email, browsers, messages and more.
The TLS Certificate is just one of several seals that you can and should acquire for your online shop.
2. Privacy Policy
A website's privacy policy is the information shared with the customer about the practices used on the website. It should be transparent, accessible and easy to read.
Some of the data that should be included in your privacy policy could be the identification of the entity responsible for data processing and the respective data subject, what type of personal data your company processes, the respective sources and what their purpose is, how the data, particularly with regard to online payments, is protected, among other information.
You can complement your privacy policy with a section on your website with what are known as "frequently asked questions" (FAQs).
3. Clear information
Closely related to the previous point, it is important to share truthful and transparent information that does not lead the customer to distrust the company.
In addition to the privacy, cookies and data processing policy, throughout the site you should provide all the information about the products, including contraindications or the dangers of using it, for example, and in the case of services, all the conditions that the customer must take into account when subscribing to the service, as well as the rules for exchanging, returning or cancelling orders, additional costs and fees.
4. Varied and secure payment options
One of the reasons why users abandon an online shop when it comes to paying for their purchases is because there are no varied online payment options and/or they don't provide security for users.
In addition to the usual options - credit and debit card, MBway, ATM reference, Paypal, among others - REDUNIQ offers two online payment solutions that are secure, fast and best suited to your digital business:
- The first is suitable for those looking to launch a website and want to integrate a payment solution, through a e-commerce platform on your website;
- The second option is ideal for those who don't want to have such robust e-commerce solutions.
In this case, there is the option @PaymentsYou can send a simple link by email to your customer so that they can make the payment and, once the payment has been made, you will receive a confirmation and the amount will be automatically paid into your bank account.
REDUNIQ promotes the security of all transactions through Visa and Mastercard's 3DSecure protocol.
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